The National Basketball League (NBL) has announced cinema giant HOYTS will continue as the Official Cinema Partner for the 2017/18 Hungry Jack’s NBL season.

NBL Chief Executive Jeremy Loeliger said the NBL was delighted to have HOYTS continue its partnership for the third NBL season

“The relationship is very complimentary for both brands, as the NBL and HOYTS are both premium lifestyle brands that appeal to both a young demographic and families,” he said.

“We look forward to creating further opportunities with HOYTS as we look to position basketball as the number-one summer entertainment sport in Australia.”

HOYTS CEO Damian Keogh said its ongoing relationship with the NBL strengthened its  commitment to entertainment.

“Cinema, just like sport, is enjoyed by people of all ages and is a shared entertainment experience. This partnership provides both HOYTS and the NBL the opportunity to engage with people who love to be entertained,” he said.

The partnership will see the NBL’s latest “NBL LIVE” commercial played across HOYTS cinemas in Australia as part of the pre-show advertising.

HOYTS and the NBL will continue to partner on a number of consumer promotions across mutually beneficial markets throughout the season.

The 2017-18 Hungry Jack’s NBL Season opened last week with Round 1 seeing a record crowd at Perth Arena to watch the Perth Wildcats and Brisbane Bullets.

All games are broadcast live on FOX SPORTS 503.