It's one of the most beautiful surf breaks on the planet. Meet Pavones, one of the longest left-breaking waves you'll ever witness.

"Bienvenido a Pavones y a la Pura Vida." This could very well be the welcoming sign greeting foreign visiting surfers to one of Costa Rica's premier waves.

"Pura Vida" is an expression and concept that resonates deeply with the people of Costa Rica.

Imagine you're enjoying a sunny day on the beach, and suddenly, a surfer nearby suffers a laceration from their board's fin. Blood pours out rapidly.

Knowing how to halt excessive bleeding can make the difference between life and death in situations like these.

Lacerations are among the most common surf-related injuries.

"Barton Lynch Pro Surfing" is the latest addition to the list of wave-riding video game titles.

Every time a surfing video game is announced, the expectations are high.

Why? Because they're rare and never quite meet the standards set in 2002 when "Kelly Slater's Pro Surfer" saw the light of day.

Who would think Finland is home to probably the world's most ingenious wave pool technology? Meet Artwave, the human-made wave that could change the surf industry.

Finland is a dream country where you can live an outdoor-oriented lifestyle around water and snow sports powered by air so fresh that it could be bottled and exported.

The Nordic - not Scandinavian - European nation holds the world's highest number of yachts and boats per capita.

Bill Sharp announced the launch of the New Big Wave Challenge (NBWC), an event honoring the biggest waves and best rides of each season.

The founder of the K2 Big-Wave Challenge, later renamed XXL Big Wave Awards, is back in the spotlight with what appears to be a rebel, non-WSL-sanctioned big wave surfing project.

Sharp, who also directed the legendary "Billabong Odyssey" documentary in 2023, will present the New Big Wave Challenge in a gala presentation in Nazaré, Portugal.

A brand will never succeed if it can't communicate efficiently and effectively with its audience.

You might have an exceptional product that solves a problem and fills a real-life need, that is unique in every way and built with the best materials, featuring a balanced price for value, and backed up by a creative and up-to-date marketing team.

But you need to communicate it even better.

The day was January 27, 1998. Over the next couple of days, the surf began to subside, but more extreme big waves were forecasted to arrive shortly.

The storm and buoy data were so unbelievable that many thought it was a mistake, as it was predicting wave faces in excess of 85 feet.

FlowSurf is the new deep-flow stationary wave machine technology developed by Hydrostadium in association with FlowRider.

In the heart of the 1990s, FlowRider brought forth the stationary wave system.

Boasting over 200 machines installed globally, the brand holds the trust of surf enthusiasts with a simple dream: to allow anyone, anywhere, to experience the thrill of riding a wave.

Surfing is one of the most popular sports in Australia, with the Gold Coast as one of its multiple wave-riding activity centers.

Surfing participation continues to grow rapidly as a popular recreational sport supported by its healthy lifestyle.

According to Surfing Australia, the national governing body for the sport of surfing in the country, the nation has an estimated number of 1.7 million surfers and is growing.